Onitsuka Tiger, the Original Japanese Sports Fashion Brand launched its first concept store in Sunway Pyramid on November 25th.
Onitsuka Tiger is one of the oldest shoe companies in Japan, tracing its history back to the formation of Onitsuka Co Ltd in 1949 when the 32 year old former military officer, Kihachiro Onitsuka started his company with the hopes of raising postwar youth self-esteem through athletics. (wikipedia)
The new Onitsuka Tiger brand prides itself on craftsmanship, as with every refined Japanese culture. Now, with a touch of modern Japanese style as well as keeping the minimalistic designs in mind, Onitsuka Tiger has built this store based on the roots of the brand itself, which is “Made in Japan” while keeping it minimalistic & modern.
So who can guess this Nippon Made's shoes price? Well guess what the price starts at 1.5k...
So no two pair is alike! worth every penny for everyone who dont like to wear the same thing with others! Right?
The brand itself has ranges that represents both the roots of true Japanese craftsmanship like the Nippon Made range, Made in Japan line that focuses on craftsmanship, premium quality textures and luxurious materials such as Japanese leather as well as the sports fashion range which what the brand itself is widely known for, a lifestyle brand of Japanese heritage with modern flair. The original Japanese sports fashion brand.
Onitsuka Tiger’s first product was a basketball shoe resembling a straw sandal in many ways. The design was discarded by many and Onitsuka returned to the design stage to better acclimate his shoes for the way in which basketball players started and stopped on the floor. By adding cups and small spaces in the soles of his basketball shoes, Onitsuka made a more effective shoe in 1952 which soon became popular throughout Japan. In 1955, the company increased its business to 500 sports shops across Japan.
The history itself can be read on the board at the store, where all the timeline are started at the 1949.
This cute Onitsuka shoes for kids also available in stores with the price starts at RM199... Mommy and Daddy dont forget to buy for your little one too ok!
Malaysian Origami Master shows us how to make origami on that day...
The details of the store might be hard to tell at first but every single materials used in the outlet has been hand-picked to ensure the outcome would be of that came from the land of the rising sun.
The façade design is using wooden pattern embossed mortar coated with a paint mixed with “sumi”. “Sumi” is a black ink made mainly of soot that has traditionally used in Japanese painting and calligraphy. The wood used for the wooden pattern is larch veneer also known as “Tiger Plywood” which also visually symbolizes “Onitsuka Tiger”.
The material created by this special technique truly shows and symbolizes “Craftsmanship” which is valued in the Japanese culture.
A short speech by the Onitsuka Malaysia Director about the history of Onitsuka.
The climate of the event was to reveal what actually behind the red curtain... And the Director with the VIP's are the one taken off the curtain...
|Onitsuka Malaysia Director with the VIP's during the launch.|
and the store is officially open!
|the Tiger has been released!|
More info do visit Onitsuka Malaysia Instagram !!!
About Onitsuka Tiger
In 1949, Kihachiro Onitsuka established Onitsuka Tiger, the forerunner of ASICS. It began with a commitment to promoting youth health, and has gone on to play a part in most major Olympic games. The famous Tiger stripes are synonymous with sporting triumph. The legend lives on today in the fusion of Japanese heritage and contemporary design. The spirit of Onitsuka Tiger is reflected in each collection of unique sneakers, apparel and accessories.