Travelers must have thing is of course a camera, to capture the best moment during traveling. But currently Nui-Dori or more commonly known as Toy Travel is sweeping the world off its feet! People are expressing their life with the Toy Travel and makes them their new best friend during travel.
Partnering with the much-loved Rilakkuma, Canon joins the bandwagon by encouraging users to artistically incorporate the Toy Travel trend in their photos and at the same time inspire creativity among social media users. To kick things ff, users now can now have Rilakkuma as their next travelling companion with Canon's special edition EOS M10 box set, bundled with a limited edition 24cm Rilakkuma plush toy! Its s cute you know.
Sandy Lee, Senior Marketing Manager for Consumer Imaging and Information Division of Canon Marketing (Malaysia) Sdn. Bhd said that:
Combining Rilakkuma, a popular character, with Canon EOS M10, the lightest camera in the compact series, we hope to bring ToyTravel to every fun-loving social media user and photographer out there and make their next travel adventure a more memorable one. With the sleek and chic EOS M10, users will be able to capture superior quality photos and videos for sharing on social media platforms.
|Enjoying my time with Rilakkuma|
The EOS M10 is the newest addition to Canon’s EOS M range of high performance mirrorless interchangeable-lens cameras. As the most compact and lightweight in the series, EOS M10 is the perfect camera to bring along on all types of adventures! With its large 18.0-megapixel APS-C sensor and fast Hybrid CMOS AF II system, users can now capture excellent quality photos of spontaneous moments with no more missed opportunities.
|Life are more fun with a great companion|
Designed for perfect selfies, the Self Portrait mode features a one-touch beautification shortcut that offers a skin smoothing effect. Its Wi-Fi feature also allows seamless sharing on multiple social media platforms. With optional jackets (sold separately) in a range of striking colours such as classic Navy, a sweet hue of Pink, whimsical Aqua and monochrome Border, you can now style and customise the camera according to your personalities.
|Rilakkuma is so shy..haha|
|Rilakkuma during the event launch|
Canon #ToyTravel Photo Challenge!
Together with the introduction of the new EOS M10 Rilakkuma box set, Canon has also launched a ToyTravel photo challenge. Participants are required to incorporate different contest themes into their photos and the winner of each theme stands to win an EOS M10 kit (EF-M15-45mm) along with a 24cm Rilakkuma plush toy.
To join, simply:
1. Follow @CanonAsia on Instagram or Canon Imaging Asia on Facebook, and
2. Take a picture according to the theme using your favourite toy with the hashtags #EOSM10Rilakkuma and #toytravel, post them on your Facebook/Instagram profiles
3. Remember to set your profile/post to public
There will be a total of three themes for this contest and you will have one month to capture the perfect ToyTravel photo for each theme. For more details, please visit https://snapshot.canon-asia.com/toytravel
Lets join the fun and unleash your creativity!