Anmum Essential's : No Added Sugar Campaign.

Hi and Assalamualaikum parents!

WHAT’S IN THE MILK?


Do you really know what's in your children milk? How actually do you decide when buying your children milk? Do you take time read the content and compare it with others?


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Recently there’s been a lot of hype on the effects of excessive added sugars in children’s food. A recent report by Harvard Chan School of Public Health states that there is clear evidence that added sugars, especially sugary beverages, contribute to obesity and other metabolic problems. This comes at around the same time that recent studies show that 30% of Malaysian children are obese and consume more than 17 teaspoons of added sugars per day. Does your kids among this? 



According to the Malaysian Dietary Guidelines for Children and Adolescents 2013, the recommended amount for children aged 2- 6 years old is no more than 3 teaspoons of added sugars and for children aged 7 – 12 years old, no more than 5 teaspoons of added sugars a day. Yup, kids should have a very low sugar intake everyday. I do notice if my kids took so much sugar,in the candy especially, they will have a sugar rush. And those time makes me dizzy.Sigh~ Thus, we should control their sugar intake, in food and in milk especially to kids who doesn't love to eat and only depends on the milk.


Read the Label.


These alarming statistics concerning our children and their health status has prompted one of the leading brands in formulated milk powder for children, Anmum Essential to kick start a campaign to encourage parents to start asking and investigating what is in the milk that they give their kids every day. Are they getting all the nutrients they need, or is it laced with added sugars, sometimes hidden, which they may not need at all? And by doing this, prompt parents to learn how read the product ingredients label to find out for themselves. 




In Anmum Essentials campaign,it shows Adam, a naturally curious and smart kid, asking questions and investigating his surroundings. He questions the milk that children drink and by doing so, creates awareness about the hidden added sugars in it. This really helps parents to be aware with the milk they feed to their children. The awareness advertising video really makes me feel doubt about my children milk and I do take action on reading the label. Thank you Adam.



Curious Adam helps Mommy right?


All parents are encourage to read the ingredients lists on food labels before purchasing, and learn to identify the added sugars as they come in various names. 

Fructose, Brown Sugar, Maltodextrin, Dextrose, Sucrose, Corn Syrup Solids, Glucose Syrup Solids, White Sugar, Sugar by any other name would still taste as sweet? 


Absolutely. And no sugar are not harmful as long as it call sugar right?

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Anmum Essentials


Thus, Anmum Essential would like to help parents to make better, more informed decisions when it comes to choosing the best for their children.


“It’s important to hold off sugar from your child’s diet for as long as you can. There are numerous scientific research that shows various behavioural and health benefits to a child if this is done. But first, parents will need to educate themselves on identifying sugars in its various names,” said Irene Cheah, Marketing Manager of Anmum at Fonterra Brands Malaysia. 


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Anmum Switching Plan example

Sometimes, it is hard to reverse back the thing that we have done before. Children as they grow up,they have their own food preference. And they may refuse to drink no added sugar milk,as they get use to drink a sweet milk. So here comes our part in educate and train our kids to make they love the new milk that we will like to introduce to them. As far as I concerns, Anmum Essentials Milk taste as good as others milk and my children don't have any issue about. 



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Whats in Anmum Essentials?


So parents, do try Anmum Essential milk. Anmum Essential is a growing up milk by New Zealand dairy giant, Fonterra. It has no added sugars and is fortified with Gangliosides and DHA which help support brain development and which is essential in brain cell connection. That is the most important to our children right, to be healthy and grow up with great essentials to their brain. Check out Anmum Essentials at the nearest store and do request for free sample HERE!




What's In The Milk?




Source :

https://www.hsph.harvard.edu/nutritionsource/2016/08/23/aha-added-sugar-limits- http://www.themalaymailonline.com/malaysia/article/nearly-half-malaysias-population-





{ 22 comments.. read them below or add one }

Mommy Cici Mommy Cici 2 November 2016 at 17:09
suka anmum. dari zaman pregnant sampailah anak 3. hehehe
Ummul Azkee Ummul Azkee 4 November 2016 at 01:41
eloklah kurang gula kan..hope parents ada kesedaran ttg kandungan dalam susu formula anak2
Ummul Azkee Ummul Azkee 4 November 2016 at 14:18
bru perasan tak follow blog ami..truk nya la kawan kan haha
Blair Villanueva Blair Villanueva 9 November 2016 at 17:44
I kept seeing this milk from my friend's shopping list, and she sais this is a good milk for pregnancy.
siti nurazwan siti nurazwan 9 November 2016 at 22:21
Totally agree. High sugar exposure to kids at early stages prone to alot sickness - hyperactive one of it. Thanks for sharing.
Fadzi Razak Fadzi Razak 10 November 2016 at 00:44
Now Aneeq dah nak masuk 2 tahun and my supply pun dah nak tak nak je keluar. memang tengah survey jugak susu apa yang nak try bagi dekat Aneeq ni
Apple Berry Apple Berry 10 November 2016 at 21:10
Anmum product really is my family's trusted brand. <3
Geng Qian Choo Geng Qian Choo 10 November 2016 at 21:32
good product! say no to sugar! good to eradicate sugar from our diet since young.
Emily Emily 10 November 2016 at 23:40
What an in-depth article on milk. I don't have kids myself but am definitely sharing this with my friends who are already parents. Thanks.
RainbowDiaries Singapore RainbowDiaries Singapore 11 November 2016 at 04:10
Kids love to eat sweets and other sugary stuff. I think this campaign is necessary!
Pooja Kawatra Pooja Kawatra 11 November 2016 at 06:28
I have had Anmum during my pregnancy and it was a wonderful milk powder with nutrients.
Cindyrina Rina Cindyrina Rina 11 November 2016 at 07:50
Great write up. To me milk is important not just for kid but also to adult.
Leona Lim Leona Lim 11 November 2016 at 09:47
it's really important not to have more sugar added to the kids diet especially those hidden and found in milk right.
Rawlins GLAM Rawlins GLAM 11 November 2016 at 16:30
My sisters are the no.1 lover of Anmum! Thanks for the post.
Mommy Rockin' In Style Mommy Rockin' In Style 11 November 2016 at 18:20
Didn't know Anmum has now something for the kids too! I used to drink Anmum when I was pregnant.

Mhaan | www.mommyrockininstyle.com
Isaac Tan Isaac Tan 14 November 2016 at 07:55
so important to know what goes into our kids.. especially their milk. Kudos to anmum for making sure they do not have sugar in it!
Shini Lola Shini Lola 14 November 2016 at 11:30
Totally agree. I try to reduce the sugar level of my drinks and foods daily.
SinNee Ng SinNee Ng 14 November 2016 at 13:51
great article to share about the ingredient in the milk! wonder if they add artificial sweetener inside?
Amelie Yap Amelie Yap 15 November 2016 at 22:40
Thanks for your informative sharing and I know which choice to make for my future kids :)
Ivy Kam Ivy Kam 16 November 2016 at 09:43
I enjoy watching the video, it is really informative :)
Shin May Shin May 17 November 2016 at 10:23
I know a lot mummies like this brand ~~Is good to not add any sugar in the milk !!
Pen My Blog Pen My Blog 28 November 2016 at 21:10
Ah I have heard about this brand many times and a lot of parents seem to like using it too. Cheers to the video share too - it helps alot as well.