Online searches on Shopee increased by 32% in line with upcoming Chinese New Year

By Amirrah Othman - 20:21:00

Online searches on Shopee increased by 32% in line with upcoming Chinese New Year

In line with the upcoming Chinese New Year and also the growing popularity of e-commerce in Malaysia; Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, has observed a 32% increase in the volume of Malaysians searching for items on Shopee throughout this festive period. Since the launch of the Wang with Shopee campaign on 15 January which offers discounts of up to 90% and contest prizes worth more than RM1 million, many more Malaysians are turning to Shopee to shop for their Chinese New Year necessities.

“Shopping activity usually peaks during periods leading up to festive occasions, and Chinese New Year is no exception. This year, we noticed a huge spike in the number of online searches on Shopee leading up to Chinese New Year, which indicates an increasing trend of consumers opting to shop online for their festive purchases. This is a good sign, and is in line with the government’s initiatives to drive forward e-commerce in Malaysia. Shopee provides users a fast, convenient and secure platform to shop on, and with our Free Shipping across Malaysia and Zero (0) Commissions incentives, Malaysians can enjoy great convenience and cost-savings when shopping with us,” said Ian Ho, Regional Managing Director of Shopee.

The most popular Chinese New Year searches in 2018 fall under the following categories: Women’s Clothing; Mobile & Gadgets; Toys, Kids & Babies; Women’s Shoes and Women’s Bags.

The most popular purchases made by Malaysians this festive season:

Enjoy attractive discounts and promotions across a wide variety of products with the Wang with Shopee campaign, which is ongoing until 25 February. With over 6 million products sold by more than 200,000 sellers on Shopee Malaysia, shoppers will definitely be able to fulfill their festive shopping needs. Additionally, users can play the Fortune Ang Pao Game to stand a chance to win Golden Tickets and a grand prize of RM8,888 in cash.

Following after, Shopee will be launching the Pay Day Campaign from 26 to 28 February, which will feature even more great deals across leading brands including the Shopee’s Laptop Fair with popular brands such as Acer, ASUS, Dell and Lenovo.

Download Shopee app for FREE via App Store or Google Play.


About Shopee

Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is a platform tailored for the region, providing customers with an easy, secure and fast online shopping experience through strong payment and logistical support. Shopee aims to continually enhance its platform and become the region’s e-commerce destination of choice.

Shopee has a wide selection of product categories ranging from consumer electronics to home & living, health & beauty, baby & toys, fashion and fitness equipment.

Shopee, a Sea company, was first launched in Singapore in 2015, and has since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam and the Philippines. Sea is a leader in digital entertainment, e-commerce and digital financial services across Greater Southeast Asia. Sea's mission is to better the lives of consumers and small businesses with technology, and is listed on the NYSE under the symbol SE.

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