AS Sets a New Milestone with Izara Aishah Collaboration and Car Giveaway.

AS Sets a New Milestone with Izara Aishah Collaboration and Car Giveaway. | AS continues to redefine the local fashion scene by setting a new milestone in Malaysia’s handbag industry. With its latest collaboration alongside actress and style icon Izara Aishah, AS has become the first local bag brand in Malaysia to offer a car as a giveaway to its customers.


I had the opportunity to attend the AS event yesterday, and the excitement surrounding this launch was undeniable. From the announcement to the collection preview, everything about this collaboration feels bold, celebratory, and customer-centric.

A Historic Moment for a Malaysian Bag Brand

This milestone comes after AS previously achieved recognition in the Malaysia Book of Records for recording the fastest RM1 million handbag sales via live streaming. Following successful collaborations in the past, this new campaign proves that AS is not slowing down anytime soon.

By offering a Perodua Bezza as the grand prize, AS has once again raised the bar for how local brands engage and reward their loyal customers.

Izara Aishah x AS: Four Exclusive Bag Designs

The Izara Aishah x AS collaboration introduces four exclusive collections, all personally selected by Izara herself:

Bolaia

Moola 

Belta 

Bucket

Each design balances modern elegance with everyday practicality. During the event, it was clear that the focus was on creating bags that look premium, are easy to style, and suit daily use for Malaysian women.

Affordable Pricing with a Premium Look

According to Dato’ Sri Aliff Syukri, Founder of AS, the bags from this collection will be priced between RM75 and RM85.

The aim is simple — to deliver exclusive, stylish, and luxurious-looking handbags at prices that remain accessible to all levels of society. Seeing the bags in person, the value offered at this price point is genuinely impressive.

How to Join the Car Giveaway

Customers who purchase any bag from the Izara Aishah x AS collection during the official launch live session will stand a chance to win a Perodua Bezza.

Launch Details:

Date: 25 January 2026
Time: 8:00 PM
Platform: TikTok Shop Live
Account: @papalarisofficial

All purchases made during the live session on 25 January will qualify buyers for the lucky draw.

Lucky Draw Announcement & Exclusive Gifts

The lucky draw will take place on 31 January 2026 at 8:00 PM, also via TikTok Live. Buyers who made purchases during the launch night are required to join the live session to receive a special keyword. Selected buyers will be contacted live, and the winner will be announced on the same night.

In addition to the car giveaway, every buyer who purchases during the 25 January live session will receive:

• An exclusive Izara x AS keychain 
• A tumbler 

Why This Collaboration Matters

This campaign marks a significant moment for Malaysian local brands. It highlights how homegrown labels like AS can innovate, celebrate customers, and compete confidently while maintaining affordability.


After attending the event, I can genuinely say that the excitement surrounding this launch is well deserved. And yes — I’m already counting down to 25 January, because I’m definitely aiming to grab one of the bags myself.

Final Note

If you’re looking for stylish bags, exciting rewards, and a chance to support a local Malaysian brand, this is one launch you shouldn’t miss.

📅 25 January 2026
🕗 8:00 PM
📍 TikTok Shop Live @papalarisofficial