AJI-YA Launches Malaysia’s First Halal Instant Gourmet Soup – Quick, Tasty & Wholesome!

AJI-YA Launches Malaysia’s First Halal Instant Gourmet Soup – Quick, Tasty & Wholesome! | If you love a warm, comforting bowl of soup, are a fan of healthy comfort food, or often look for nutritious yet quick-to-prepare meals — AJI-YA’s Halal Instant Gourmet Soup is your new kitchen essential!

Officially launched at the ‘Soup-erlicious Party’ on 19 June 2025 at Christine’s Bakery, Pavilion Damansara Heights, this exciting new product brings together the best of flavour, convenience, and halal quality—a first of its kind in Malaysia.

Malaysia’s First Halal Instant Gourmet Soup by AJI-YA

AJI-YA is the pioneer brand of halal instant gourmet soup in Malaysia. The brand has made it their mission to offer premium-quality soup that fits the needs of modern, busy lifestyles — and they’ve done just that.

The launch event was graced by: Mr. Yusram Bin Yusup, Director of Export Promotion & Market Access at MATRADE,Pn Hasziah Mod Yazid, Deputy Director of MATRADE’s Mid-Tier Unit and Mr. Leon Goh, CEO of Gourmet Ingredients Sdn Bhd.

These key figures highlighted the importance of quality halal offerings for both the local and international markets.

Why AJI-YA Soup Stands Out

✅ Halal Certified & Clean Label
✅ No MSG, Preservatives, or Artificial Colouring
✅ Made with 100% Real Natural Ingredients
✅ Ready in Just 2 Minutes – Just Add Hot Water!

This isn’t your average cup of instant soup. AJI-YA uses real ingredients to give you restaurant-level flavour in the comfort of your home, office, or even while on the go.

3 Gourmet Soup Flavours to Try

AJI-YA’s current product line features three delicious variants:

🍄 Mushroom – Creamy and savoury

🌽 Corn – Buttery with a sweet touch

🥬 Veggie – A unique blend of garden-fresh vegetables

Each one is rich in flavour, made for those who crave real food, even on their busiest days.

I personally tried all three during the launch – and I loved every one of them! If I had to choose, Corn would be my top pick for its creamy sweetness. 

“Gourmet Made Easy” for Busy Malaysians

With the tagline “Gourmet Made Easy,” AJI-YA’s soups are perfect for: 

• Office lunches 
• Study snacks 
• After-work comfort meals 
• A quick fix for moms and busy parents 
• Light meals for anyone watching their diet 

As Mr. Leon Goh said during the launch: “Taste speaks louder than words.” And honestly, AJI-YA truly lives up to that promise.

Interactive Fun at the Soup-erlicious Party 

The event wasn’t just about tasting – it was also packed with fun!
📌 Guests participated in the “From Our Bowl to Your Heart” activity by writing positive messages about AJI-YA and sticking them onto a colourful interactive love-note wall.

📸 The crowd favourite? The “Snap Your Bowl, Show Your Glow” contest, where attendees designed their soup bowls creatively and submitted the most Insta-worthy photos.

And yes – I won a voucher from this contest! What a fun surprise!



The event wrapped up with a group photo session, prize-giving, and loads of warm memories — all powered by the wholesome goodness of AJI-YA.

Final Thoughts: Is AJI-YA Worth Trying?

Absolutely yes!

If you're looking for a halal, clean, and convenient meal that’s actually delicious, then AJI-YA Instant Gourmet Soup is a must-have in your pantry.

✔️ Fast
✔️ Healthy
✔️ Halal
✔️ Full of flavour

Perfect for your next cosy night in or a quick midday recharge. It's not just a soup — it’s a gourmet experience.

Where to Buy AJI-YA Soup?

You can now get AJI-YA’s full range of instant gourmet soups at: Shopee, 
Major supermarkets & online platforms soon

Follow AJI-YA on social media for more updates:
Facebook | Instagram | TikTok

Thank you AJI-YA for inviting me to this flavourful launch!
Can’t wait for more Malaysians to discover this convenient bowl of warmth and goodness.

Don’t forget:
With AJI-YA, Gourmet is Made Easy!