Sri Semantan Gold Opens 20th Branch in Pasir Gudang.

Sri Semantan Gold Opens 20th Branch in Pasir Gudang. | Malaysia’s trusted preloved gold retailer, Kedai Emas Sri Semantan (KESS), continues its impressive growth journey with the opening of its 20th branch in Kota Masai, Pasir Gudang, Johor. The expansion reflects the increasing demand for affordable gold jewellery and the brand’s unique business model that focuses on preloved gold with no workmanship charges and up to 100% trade-in value.

The new outlet was officially launched by Mohamad Hafizal Mahmood, Chairman and Founder of Kedai Emas Sri Semantan. It also marks the company’s second branch in Johor after Batu Pahat and will serve as the Southern Regional Headquarters (Wisma Sri Semantan), overseeing operations across Johor, Melaka, and Negeri Sembilan.

Why More Malaysians Are Choosing Preloved Gold

According to KESS Board Member Sharif Saman, the company’s preloved gold concept has received overwhelming support from customers looking for greater value without compromising on quality.

Unlike conventional jewellery purchases, customers can enjoy:

• Preloved gold jewellery with no workmanship charges 
• Up to 100% trade-in value 
• Competitive pricing 
• A wider selection of quality gold pieces 

As gold continues to be viewed as both a fashion statement and a long-term investment, more buyers are becoming selective in choosing retailers that offer better returns and lower purchase costs.

“Our focus has always been on preloved gold. We offer up to 100% trade-in value, giving customers greater benefits and making gold ownership more affordable," Sharif shared during the launch event. 

 

Strong Demand Despite Global Uncertainty

Despite ongoing geopolitical tensions and global economic uncertainties, demand for gold remains resilient.

Sharif revealed that sales performance across KESS outlets continues to stay healthy, with several branches even surpassing their key performance indicators (KPIs). This reflects the growing confidence among Malaysians who see gold as a valuable asset and a hedge against inflation.

Strategic Location to Attract Singaporean Customers

Another Board Member, Shaaini Md Jumaat, explained that Pasir Gudang was selected due to its strategic location near Singapore.

Previously, many Singaporean customers travelled to KESS branches in Shah Alam and Kajang. The new Pasir Gudang outlet now provides a much more convenient option, making it easier for customers from across the border to purchase or trade in gold.

The company expects the new branch to further strengthen its presence in the southern region while attracting a growing number of international customers.

Grand Opening Promotion

To celebrate the launch of its 20th branch, Kedai Emas Sri Semantan is offering a special RM20 discount per gram on gold purchases for two days.

Customers can also continue enjoying the brand’s signature benefits:

• RM20 off per gram (limited-time promotion) 
• No workmanship charges on selected preloved gold 
• Up to 100% trade-in value 
• Wide range of preloved gold jewellery 

More Expansion Plans Ahead

The growth doesn’t stop here.

Following the successful opening in Pasir Gudang, Kedai Emas Sri Semantan has announced plans to expand further with upcoming branches in Wangsa Maju, Kuala Lumpur, and Sarawak, reinforcing its mission to make quality preloved gold more accessible to customers nationwide.

Final Thoughts

Kedai Emas Sri Semantan continues to redefine the gold jewellery shopping experience in Malaysia through its customer-first approach. With competitive pricing, zero workmanship charges on preloved gold, and generous trade-in value, it’s no surprise that the brand has grown rapidly to 20 branches nationwide.

For anyone looking to invest in gold or upgrade their jewellery collection while getting the best value, Sri Semantan’s latest branch in Pasir Gudang offers another convenient destination to explore.