Faber Castell's Back to School Campaign. | When it  comes to stationary, Faber Castell will be the one in my mind. I use Faber Castell during my high school even during the university days and yes even now! 

       
This year, Faber-Castell Malaysia launched its ‘Back to School’ campaign with the focus on nurturing the creativity and imagination of children. The company believes that this will in turn, stimulate the brain development of young children.  

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Me with Malique during the launch.

According to Mr Andrew Woon, Managing Director of A.W Faber-Castell Malaysia Sdn Bhd, choosing  the  right  stationery  products  is  an  important  contributing  factor  to  the  brain development of young children. 

“A good stationery set will enhance their learning experience and also improve their fine motor skills. Tri-Grip pencils and Grasp Crayon for example, were invented with practicality and grip comfort in mind so that children would love using them and this will also pique their learning interest,” said Woon. 



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The Back to School launch event also saw the participation of 24 children, aged 4 to 16 from the Trinity Community Children’s Home. The home is also sponsored with a year’s supply of stationery  items  by  Faber-Castell  Malaysia  as  part  of  their  corporate  social  responsibility programme.   

Bearing the quality and the R&D tenacity of a German brand, Faber-Castell products are designed and  developed  after  years of  research,  resulting in  ergonomic  designs. With  its products,  Faber-Castell  aims  to  offer  creative  experiences  that  will  delight  and  inspire customers.  

This year’s Back to School campaign themed Castle Heroes, features a male character named Bernard and a female character named Cassandra. Both these Castle Heroes characters will inspire children to use their imagination in conquering obstacles and challenges.  

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back to school pack
Four inspirational Castle Heroes sets are introduced in conjunction with the Back to School launch. They include an essential school set containing complete stationery items that one would need, a drawing set coupled with a set of creative drawing cards, a mechanical pencil set and a 3-piece eraser set.  


Apart from the Castle Heroes sets, Faber-Castell Malaysia is also introducing several Back to School sets, promotional sets and gift sets which are ideal as gift for the holidays. Among them  are  also  new  innovative  products  such  as  the  ‘Colour  to  Life’  Augmented  Reality Colouring Book with Connector Pens; My Colour Companion First Grasp Crayons coupled  with a colouring book – designed especially for toddlers aged three to four years old; and also an  attractive  Colour  Design  Tri-Writing  triangular  pencils  which  is  perfect  for  writing  and drawing.   

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‘Colour  to  Life’ 
‘Colour  to  Life’  is  Faber-Castell  Malaysia’s  latest  digital  application  to  bring colouring and drawing to the next level. The set comes with a colouring book, a set of coloured connector pens  and  an  app  that  makes  the  characters  in  the  book  come  to  life  with  colours.  This Augmented Reality colouring book is the first of its kind by a stationery company.  


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mykids really loves this set

The  public  can  also  look  forward  to  several  activities,  which  will  inculcate  creativity  in conjunction with this year’s Back to School campaign such as the ‘Spot, Snap and Win’ contest as  well as  on-ground  colouring activities  and  creative Tack-It  workshops at  selected  mall locations nationwide.   

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Faber Castell in KidZania

To make things more interesting for its customers, Faber-Castell Malaysia is also collaborating with KidZania to offer special discounts for KidZania entry tickets with the purchase of the Faber-Castell Slim-Flexi or Watercolour pencils. A single receipt purchase, entitles customers to purchase up to four tickets with 35 per cent discount from 1 November  to 31 December 2019 and a 40 per cent discount from 1 January to 31 March 2020. In addition to that, a colouring contest organised by Faber-Castell will also be held from the 1 to 30 November 2019 with the colouring sheet available for redemption at KidZania or simply download from Faber-Castell Malaysia’s Facebook page.   

To learn more about Faber-Castell Malaysia’s Back to School Campaign, log on  to : 


So have you stock up your kids stationary for school next year? Dont forgot to buy Faber Castell and enjoy discount to KidZania okay!


1 Comments

  1. I need to admit that that is one wonderful insight. It surely gives a company the opportunity to have in around the ground floor and really take part in making a thing special and tailored to their needs. Eminem net worth 2020: Eminem is a multi-platinum selling American rapper, producer and actor who has a net worth of $230 million. He is consistently one of the highest-paid entertainers in the world.

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