Did you had your breakfast today? Do you drink milk wih your breakfast? Nope? Why? Why not? Did you know Dutch Lady PureFarm is currently organised a campaign called Milk Mornings campaign to help address Malaysian families’ low calcium intake.
Breakfast is a very important meal on your daily life. I use to be a person who loves to skip my breakfast with a reason it will makes me felt stomachache.. But then I realized the stomachache is actually good for your body... It helps your digestion system work more properly... and of cos it keep you healthy... A glass of milk in the morning also can help you to the toilet as soon as possible..haha.. Positive side is, it remove the yesterday wasted right?
So Dutch Lady PureFarm milk is giving you more reasons to take milk at breakfast! The no. 1 brand for Ready To Drink Milk in Malaysia* is addressing the low intake of calcium amongst Malaysian adults and children with its latest campaign, titled Milk Mornings. The Milk Mornings campaign encourages Malaysian families to drink milk in the morning or creatively incorporate it in their breakfast to help them meet their daily calcium requirement. It is the most easy and efficient way to get the source of calcium right? People who hated pills should drink milk more...
Speaking to media at the campaign launch, Jo-Anne Jayasiri, Marketing Manager at Dutch Lady Malaysia said that breakfast is the most important meal of the day because it provides energy for the day’s activities and jump-start our daily nutrition intake. “Milk provides essential nutrients that our body cannot generate and is as such an ideal beverage and ingredient for breakfast to help Malaysian families meet their daily calcium requirement,” she said.
She envisions that Dutch Lady PureFarm Milk Mornings campaign will encourage Malaysian families to increase their consumption of the calcium-packed drink, starting with one serving when enjoying their breakfasts together.
Also advocating milk at breakfast is Professor Dr. Poh Bee Koon of Universiti Kebangsaan Malaysia (UKM), Faculty of Health Sciences, who lends her expertise at the launch. “There is nothing better to kick start your morning than with milk. After about eight to 12 hours from your last meal, a glass of milk along with other food is the fuel your empty stomach needs. The beverage is rich with the nutrients and energy that your body needs to regulate itself after waking up. It also helps prepare your body to absorb more goodness from your meals,” she said.
Prof. Poh continued to highlight local research that indicates Malaysians’ low intake of calcium, starting with the South East Asian Nutrition Survey (SEANUTS) which she was the Principal Investigator. “49 percent of children studied in SEANUTS have calcium insufficiency**; and according to the Malaysian Adults Nutrition Survey concluded in 2014, the average intake of calcium among grown-ups are below 50 percent of the Malaysian Recommended Nutrient Intake***,” she said.
Prof. Poh advised that just two servings of milk a day can help to meet one’s nutritional requirement. “By drinking one serving or 250 ml of milk during breakfast, we get a boost of at least 275 mg of calcium and other essential nutrients that our bodies cannot generate on its own. Sufficient intake of calcium is crucial to help children develop strong bones and teeth, as well as help adults maintain healthy bone mass for an active lifestyle. Our hearts, muscles and nerves also need calcium to function properly,” she revealed.
Actor Aaron Aziz and his entrepreneur wife, Diyana Halik, are both well-aware of the benefits of a healthy breakfast. The celebrity duo especially insists on their three children have breakfast with milk before heading off to school.
“I was concerned to hear of the studies that show Malaysian adults and children are not getting enough calcium from their diets,” exclaimed Aaron. “As parents and celebrities, we feel that it is our responsibility to spread the awareness, so that more parents will look into what their family eat, especially during breakfasts and try to drink or incorporate calcium-packed milk in their daily first meals,” said the actor.
Sharing similar concerns, Diyana ensures her three children try to meet their daily calcium intake by drinking Dutch Lady PureFarm milk. “Fortunately, my children do not have issues drinking milk. But to make sure they don’t miss out on essential nutrients like calcium, I give them packs of Dutch Lady PureFarm milk, so that they can drink milk conveniently at home or on their way to school. And that one pack in the morning already gives them one serving for the day!” she said.
Yup, the children always love milk, like my chidren always choose the plain milk rather than the chocolate and strawberry one... Dutch Lady Pure Farm also the one that I will put in my kids milk bottle every time I go out to the Mall and I didn't bring the extra milk powder for my kids. It such a convenient and healthy way to had a milk.. So don't forget to drink milk people! The older like us are actually need it more than ever cos it helps your bone stay strong. I didn't suffer to sensitive teeth and you should never ask why.. I love milk more than ever...
Have you had a glass of milk today?
* Based on Retail Audit for 12 months ending December 2015 in Total Peninsular Malaysia (Copyright © 2015, The Nielsen Company (M) Sdn Bhd).
** Nutritional status and dietary intakes of children aged 6 months to 12 years:findings of the Nutrition Survey of Malaysian Children (SEANUTS Malaysia), British Journal of Nutrition (2013), 110, S21–S35.
*** Current nutrient intake among Malaysia, Adult: Finding from MANS 2014, THE MEDICAL JOURNAL OF MALAYSIA, VOL. 70 SUPPLEMENT 1 SEPTEMBER 2015, pp 12.