SHOP IN BOEING 747 AT COACH AIRWAYS, FREEPORT A'FAMOSA OUTLET, MALACCA. | Freeport A'Famosa Outlet is known as a place we can find a quality branded brand at a bargain price. I remember going to the Freeport A'Famosa opening in January 2016, it was one of the highlights of the year too.
Coach Airways that opening recently caught much attention from around the world as it is the first in the world. Coach is a global fashion house founded in New York in 1941 and gains many loyal customers since its establishment.
COACH AIRWAYS, FREEPORT A'FAMOSA OUTLET
Freeport A’Famosa Outlet is proud to unveil the world's first Coach Airways, a unique retail concept store, and café housed in a transformed 1981 Boeing 747-230B aircraft. The ambitious project, which began in April 2021, saw the successful acquiring, transferring, assembling, and completing the Boeing 747 in May 2023.
With a length of 231 feet 10 inches and a wingspan of 195 feet 8 inches, the Boeing 747 was once hailed as the largest civilian aircraft in the world during the late1960s. Today, it takes on a new role as the world's first-ever Coach outlet in a Boeing 747 aircraft.
COACH AIRWAYS, FREEPORT A'FAMOSA OUTLET LAUNCHING CEREMONY
Grand launching of Coach Airways has been officiated recently. YAB Datuk Seri Ab Rauf Bin Yusoh, Chief Minister of Malacca said,
“Coach Airways is the latest addition to the heart of Malacca, which marks a significant milestone in the state's dedication to enhancing its tourism offerings for the public. This launch aligns with the objectives of Visit Malacca2024 to achieve the targeted visitors. Beyond shopping, this establishment represents a symbol of luxury and prestige for all Malaysians, especially Malaccans”.
Datuk Julian Lau, Director of Freeport A’Famosa Outlet said,
“This project has been in the works for the past two years and it took an immense effort by the team to redesign this mega Boeing 747 Jumbo into an exclusive one-of-a-kind retail destination by Coach”.“Since the opening of Freeport A’Famosa, we have always strived to create various innovative experiences for all our visitors. This latest addition adds a feather to our cap to offer Malaysians and tourists a fun and immersive shopping experience where they can explore the cockpit, passenger, and lounge cabins whilst browsing the collections from Coach,” he added.
Aviation enthusiasts and shoppers alike can prepare to be captivated; The Queen of the Sky, as the Boeing 747 is affectionately known, now reigns as the Queen of Retail, offering an extraordinary fusion of aviation history and shopping. The spacious layout of the plane allows for a comfortable and memorable shopping environment reminiscent of the golden age of air travel when luxury and elegance were emphasized.
HOW TO ENTER THE AIRWAYS?
Coach Airways does give you the experience of taking a flight where the steps by steps will be involving similar steps. Firstly, an entry pass resembling an air ticket will be given to customers upon entering the store to emulate an air travel experience right from the entrance via an air bridge.
Customers will be able to explore the interior of the plane and its retail cabins to browse a curated selection of all-gender ready-to-wear, bags and travel accessories— inspired by the next generation’s expressive approach to fashion.
Coach will also release an exclusive Coach Airways Collection featuring a selection of t-shirts, passport leather cases, wheeled carry-on luggage, and field tote and travel accessories such as luggage tags, pouches, and small wallets, printed with a limited-edition reimagination of the house's iconic Signature.
Campbell O’Shea, General Manager, Tapestry Southeast Asia & Oceania said,
“The opening of Coach Airways marks not only the launch of our first retail concept of its kind but also an exciting moment for Coach as we continue to push innovation and create a space where customers can explore and interact. We are looking forward to bringing our customers this experiential retail pop-up at Freeport A'Famosa Outlet, a popular shopping destination in Malacca”.
Also present at the event was Dato’ Dr. Ammar Abd. Ghapar, Director-General, Tourism Malaysia, congratulated the management team of Freeport A’Famosa Outlet for achieving the Malaysia Book of Record’s recognition for the “First Retail Concept Store in An Airplane”, adding to the vast accolades of the state of Malacca to inspire Malaysians to excel in various fields to the extent of surpassing the world standards.
The Outlet was also awarded the “Unique Retail Experience” of 2023 by the Malaysian Association of Theme Parks & Family Attractions (MATFA) earlier this month, signifying Freeport A'Famosa Outlet as a must-visit destination where fashion, history, and innovation converge to provide an unforgettable retail experience.
Coach Airways at Freeport A'Famosa Outlet is set to provide guests with a distinctive and value-added shopping experience while attracting a broader customer base and driving sales. During our visit they have a great sale for 35%+25% for all items! It was mad!
COACH AIRWAYS CAFE
In addition to the retail space, the aircraft will be equipped with a welcoming area, an immersive gallery, and a contemporary café, providing guests with a space to relax and indulge in refreshments while enjoying the unique ambiance of the transformed aircraft.
Buyers can enjoy FREE Drinks from this cafe when you made a purchase in Coach Airways. I can guarantee you the Cafe Latte tastes as good as any established brand out there.
Hence, Coach Airways is poised to become a global attraction that enchants guests with its fusion of retail and aviation, where imagination takes flight. So if you happen to visit Malacca do drop by this Coach Airways that is very near to A'Famosa Resort. And yes do book your stay at A'Famosa Resort as they also have varieties of stays from the Condo to a Villa for your loved one.
In the meantime do enjoy my video here okay!
About Freeport A'Famosa Outlet
Freeport A'Famosa Outlet has been a trailblazer in the outlet industry since its opening in January 2016 and has consistently sought innovative ways to engage customers and build a unique brand value. Designed with a Dutch heritage concept by a leading Australian architect, Freeport A'Famosa Outlet
stands as an open-air mall, boasting verdant landscapes, five water features, a lake, four parks and lawns, a windmill, and a carousel.
Spanning an impressive 180,000 square feet, the outlet offers over 80renowned fashion, sports, and accessories brands. Additionally, a multi-purpose Exhibition and Convention Centre, featuring 20,000 square feet of column-free space, adds further versatility to the outlet's offerings.
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