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AEON INTRODUCES SUCRÉE AMOR: A NEW DELIGHT FOR DESSERT LOVERS. | I attended the delightful Sucrée Amor launch at AEON Mid Valley on May 16th! As a dessert enthusiast, I was thrilled by the exquisite French-inspired treats like macarons and creamy puddings

AEON is happy to announce the launch of Sucrée Amor, a new brand offering a wide variety of delectable desserts. This French-inspired range, translating to “the endearment of sweetness,” features an exquisite selection of delicate macarons, moist sliced cakes, creamy puddings, and more.


The launch event for Sucrée Amor was held at AEON Mid Valley, Kuala Lumpur, on 16th May. The vibrant celebration featured a captivating magician and a masquerade theme,delighting customers and influencers alike.

Azidah Alimuddin, Head of Retail Delicatessen, Bakery & Food Processing Centre at AEON, said,

 “Sucrée Amor is a product we developed to cater to dessert lovers. The secret to our beautiful sugary treats lies in our technique and the use of high-quality ingredients, which create stunning looks with the perfect combination of flavour and texture.”

“Our mission is to bring joy and satisfaction to our customers through our innovative and delicious dessert offerings. We are confident that Sucrée Amor will become a valued addition to AEON Delicatessen, further enhancing our reputation for providing fresh and high-quality food. 

The Delicatessen at AEON Store meets the growing demand for ready-to-eat meals, offering a wide range of speciality food choices, from sushi and bento to roast chicken, desserts, hot snacks, and healthy drinks. All dishes served at the Delicatessen are certified halal and freshly prepared on an hourly and daily basis.”Azidah added.

AEON Delicatessen is continuously expanding its reach by introducing diverse new
products. To meet the increasing demand for quality and affordability, AEON has
refreshed its Delicatessen brand image and broadened its product range.

Currently, AEON Delicatessen features four brands: 

Coco Café, a cosy kopitiam-style eatery with a warm ambience; 
La Boheme, offering an array of oven-fresh breads, pastries, and puddings; 
La Boheme Coffee, known for its unique blend of beans from Brazil Cerrado, Colombia Huila, and Indonesia Sumatra; and the newly introduced 
Sucrée Amor

Visit any AEON store to indulge in these delightful treats and satisfy your sweet tooth.

About AEON CO. (M) BHD.

AEON CO. (M) BHD. is a leading General Merchandise Store (GMS) and Supermarket Chain in Malaysia, with 28 AEON Malls, 35 AEON Stores, 7 MaxValu, 62 AEON Wellness and 44 DAISO outlets across the country. It was incorporated in 1984 in response to the Malaysian Government’s invitation to help modernise the country’s retailing industry.

AEON’s chain of stores strives to satisfy the ever-changing needs and desires of consumers. Guided by its ‘Customer First’ philosophy, the Company’s acute understanding of the target market needs, aided by optimal product-mix, AEON surpasses consumer expectations and enhances their experience every time they shop.

In the spirit of the name AEON, which means eternity in Latin, AEON’s goal is to work together endlessly with its customers, suppliers, business partners, shareholders and the community to create a future of limitless possibilities.

For more information, please visit:

• Website:
• LinkedIn: AEON Group Malaysia
• Facebook: AEON Retail Malaysia
• Instagram: AEON Retail Malaysia
• Twitter: AEON Retail Malaysia

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