No changes too thorny for the King of Fruits RM0.66 durians this 6.6. Super Sale as traders move to Shopee to reach consumers.

Amirrah Othman
No changes too thorny for the King of Fruits RM0.66 durians this 6.6. Super Sale as traders move to Shopee to reach consumers. | Squatting by roadside stalls and digging one’s fingers into soft,creamy yellow flesh is truly an experience. Durian season is upon us but this communal activity is now prohibited in Malaysia as the country battles against Covid-19. 

Those  restrictions  however   have   certainly not  dampened   the   spirits   of   durian  sellers  andconsumers alike as they move online to get their continued supply of the King of Fruits. Shopeehas pointed out  a  new  and  interesting   trend  as   it  found  that  its platform   has  organically attracted durian farmers from across the country as they bring their D24, Musang King, XO, HorLor, Udang Merah and more online. Many have also gotten creative with their own campaigns like Duduk Rumah, Makan Durian in order to stay relevant. Covid-19 has seen to be impacting businesses adversely in many ways beyond just sales. Shan Cheng Durian that used to take tourists at its 12-acre farm in Balik Pulau, Penang revealed thatthe virus outbreak has stopped tourists from visiting the farm. 

Now, as they look for new ways of selling their harvest, they have to also think of innovative ways to keep the durians fresh and delicious. “There are many things to consider when going online. Freshness of the durian is one of them. To ensure that our customers receive the best quality,   we collect the durians from the farm in the morning, open and repack into boxes and vacuum pack them before it goes out for delivery on the same day. With so many sellers online competing for sales, it boils down to quality, service and price to win the crowd,” said  Leow E Shuen, Co-Founder and Business Manager of Shan Cheng Durian Penang. 

For Mountain Cat Durian, the Covid-19 outbreak impacted the sales of its processed products such as durian puffs and ice cream by 50%. This was due to the low business-to-business(B2B) demand from the bakery and confectionery sector, as well as the food and beverage merchants. The Puchong-based company whose 20-acre farm is in Broga, Negeri Sembilan,also experienced financial struggles from the overhead expenses such as labour and factory commitment. 

“With our online and B2B sales being hit amid rising cost pressures, we realised it was time for us to explore an online-to-online model to sustain the business and ensure that our durians do not go to waste. Prior to selling online, we only had a few orders in a month; butnow on Shopee, we receive orders every day. The current circumstance is an eye opener for us- it showed us that we cannot be complacent in our approach by ignoring the digital world,” shared  Ma  Tuck Mun, founder of Mountain Cat.  Their Musang King pulp is currently their bestseller on Shopee. 

Shopee further revealed that the keyword search for “durian” on its platform is also beginning to trend, signifying consumers’ interest as the season kicks off. In a bid to help the durian sellers sustain their incomes and give Malaysians their durian x, Shopee will be featuring both Shan Cheng Durian and Mountain Cat, along with 500 other durian and fruit sellers in its 6.6 Super Sale happening from now to 6 June 2020. Durians will be on Shocking Sale at RM0.66 with an added 10% in-store discount for selected sellers throughout the campaign.“ The effects of Covid-19 have translated into  many other aspects of  our lives beyond  our health. It has hindered us from activities we love like bonding with friends and family over durian. However, that doesn’t mean that we cannot still enjoy durian or treat our loved ones to some. With more durian sellers coming online, Malaysians can get them from our platform to be enjoyed safely at home. 

Furthermore, our local sellers need our continued support for sake of our economy. That is why besides featuring them in our campaigns like the 6.6 SuperSale, Shopee is committed to keeping our platform cost-effective. We also caution all sellers toensure that they are able to full the orders - supply, packaging and logistics - prior to selling.We understand that this may be daunting for first-time online sellers and as such, assigned a dedicated   team   to   assist   those   in   need   of   help.   They   can   reach   out   to   us   at and we will be in touch,” shared Ian Ho, Regional Managing Director of Shopee. 

For even more savings on a wide assortment of products, deals start from only RM0.66; enjoy free shipping with a minimum spend of RM16 as well as score daily RM6 vouchers this 6.6 Super Sale. There will also  be a  6.6  Shopee   Live Festival featuring Taiwanese pop stars Alien Huang,Emma Wu, Tiffany Hsu, Sam Tseng and Blaire Chang as well as local stars Nabila Razali,Pongpong, Shalma Eliana and Yonnyboii. The session will culminate with Malaysia’s queen of pop Dato’ Sri Siti Nurhaliza on 6 June. Users can also play Shopee Poly, Shopee Treasure Box,Shopee Catch, Flip & Match and more to keep entertained.

About Shopee 
Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 toconnect consumers, sellers, and businesses in the region.Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wideproduct assortment, supported by integrated payments and logistics, as well as popular entertainment featurestailored for each market. Shopee is also a key contributor to the region’s digital economy with a rm commitment tohelping brands and entrepreneurs succeed in e-commerce.Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee,Sea’s   other   core   businesses   include   its   digital  entertainment   arm,   Garena,  and   digital   financial   services   arm,SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.2/2


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