Mi MAGGI® celebrated 51 years of history with Malaysians through its annual MAGGI® SAH Malaysia!, campaign, which was organized in conjunction with Malaysia’s 65th Independence Day as well as the 59th Malaysia Day recently.
MAGGI® SAH Malaysia!
The campaign reached its culmination via a Grand Finale and on-ground fiesta celebration as MAGGI®‘s biggest event of the year, held today at the architectural and historical landmark of the Malaysia Tourism Centre (MaTiC).
Introduced in Malaysia in 1971, Mi MAGGI® has since been a Malaysian favourite, from a hearty bowl of MAGGI® Soup noodles at home to a plate of MAGGI® Mi Goreng at the restaurant.
Introduced in Malaysia in 1971, Mi MAGGI® has since been a Malaysian favourite, from a hearty bowl of MAGGI® Soup noodles at home to a plate of MAGGI® Mi Goreng at the restaurant.
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| Restaurant Ali Maju Maggi Goreng Asli |
Speaking at the media event, Juan Aranols, CEO of Nestle (Malaysia) Berhad said that the MAGGI®SAH Malaysia! campaign themed DuniaKu Bersama MAGGI® celebrates the richness and heritage of MAGGI® creations from home to food outlets, paying tribute to the culinary creativity of warungs, mamak stalls and food trucks nationwide, all of which form the colourful fabric of Malaysian lifestyle.
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| Officiating the Grand Finale of MAGGI SAH Malaysia (L-R) Juan Aranols, CEO, Nestlé (M) Berhad; Mr Chew Soi Ping, Executive Director of Sales of Nestle Malaysia and Singapore; Geetha Balakrishna, Business Executive Officer of MAGGI, Nestlé (M) Berhad and Madam Yit Woon Lai, Business Executive Officer of Nestlé Professional Business Division |
“MAGGI® SAH Malaysia!, into its third year, aims to bring out the best of Malaysian food culture – of eating together and connecting with one another at the local eateries with their favourite MAGGI® dish. Many food operators were hard hit during the COVID-19 pandemic but now with more Malaysians eating out and socialising again as normalcy resumed, this campaign aims to celebrate their unique and viral Mi MAGGI® creations!” said Juan.
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| Kembara DuniaKu MAGGI®, SAH Malaysia! |
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| Sembang-Sembang MAGGI with (L-R) MAGGI® Kembara Duniaku show hosts MAGGI Ambassador, Sis Sheila Rusly and MAGGI CukupRasa Ambassador, Datin Paduka Eina Azman | |
Through the Kembara DuniaKu MAGGI®, SAH Malaysia! travelogue hosted by MAGGI® Ambassador Sheila Rusly, MAGGI® CukupRasa Ambassador, Datin Paduka Eina Azman and MAGGI® Pedas Giler Ambassador MK K-Clique, MAGGI® tracked down 12 local warungs and eateries nationwide to capture their viral MAGGI® recipes.
These food operators were presented with a MAGGI® SAH Malaysia! plaque on the event in recognition of their Malaysian-endorsed signature MAGGI®dish.
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| Pok Li Mee Celup owner received recognition plaque during the event |
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| Sate Kajang Haji Samuri one of the favorite local eateries |
These viral recipes went on to inspire other food operators to submit their own creative MAGGI® recipes through the ResipiKu KreaktifKu online challenge. The 8 finalists will vie for total cash prizes of RM10,000.
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| the Grand Finale of MAGGI® SAH Malaysia! |
The MAGGI® SAH Malaysia! campaign also celebrates the creativity of consumers through the ResipiKu DuniaKu challenge, culminating in today’s “live” cook-off session where 12 consumer finalists vie for three Grand Prizes of RM5,000 cash prizes each.
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| Winners of ResipiKu KreaktifKu and ResipiKu DuniaKu cook-offs at the Grand Finale of MAGGI SAH Malaysia! |
The winners were:
ResipiKu KreatifKu:
- Ying Ying Café, MAGGI® Tomyam Seafood
- Ganesh Curry House, MAGGI® Udang Ori
- Chiffonade, Wattan MAGGI®
ResipiKu DuniaKu:
- Asmahani Mohamed, Botok Botok MAGGI®
- Faradilla Eamy Jaar, Sotong Sumbat Bakar MAGGI® Kuah Percik Bersambal
- Norsalina Jalaludin, Manok Pansoh MAGGI®
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| Presentation of Token of Appreciation to (L-R) Mr C. Krishnan, Deputy President of Persatuan Pengusaha Restoran India, Malaysia (PRIMAS) and Dato’ Hj Jawahar Ali, President of Persatuan Pengusaha Restoran Muslim Malaysia (PRESMA) |
At the event that day, honorary plaques were also accorded to the Persatuan Pengusaha Restoran Muslim Malaysia (PRESMA) and Persatuan Pengusaha Restoran India, Malaysia (PRIMAS) in recognition of their contributions and efforts in regulating and revitalising the food operators’ businesses in Malaysia in the new normal, and for their long-standing support for MAGGI® by their members comprising over 4,500 and 1,500 vendors in PRESMA and PRIMAS, respectively.
Ms. Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestle (Malaysia) Berhad acknowledged that Malaysian food operators have journeyed for decades with MAGGI®, similarly with our diverse consumers across all walks of life who continue to enjoy MAGGI® good food moments while creating warm, memorable connections. MAGGI® SAH Malaysia! is a celebration of the long-standing relationship with Malaysians.
It was a great event and thank you MAGGI for the invitation I managed to taste the viral food during the event, it was absolutely delicious and yes there is so many ways to enjoy your favorite Mi MAGGI. Be creative and indulge!
For more information about the MAGGI® SAH Malaysia! campaign, please visit https://www.maggi.my/ms/aktiviti-maggi/maggi-sah-malaysia/
About MAGGI®
MAGGI® is a recognised global brand that has become a household name in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps mothers to prepare tasty and balanced homemade meals for their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing new products and ideas which continue to delight and inspire Malaysian families on the goodness of homemade meals. To learn more, please visit www.maggi.my or MAGGI® Facebook page at http://www.facebook.com/MaggiMalaysia.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our over 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or their Facebook page at http://www.facebook.com/Nestle.Malaysia.
Ms. Geetha Balakrishna, Business Executive Officer of MAGGI®, Nestle (Malaysia) Berhad acknowledged that Malaysian food operators have journeyed for decades with MAGGI®, similarly with our diverse consumers across all walks of life who continue to enjoy MAGGI® good food moments while creating warm, memorable connections. MAGGI® SAH Malaysia! is a celebration of the long-standing relationship with Malaysians.
“In line with the spirit of “You and MAGGI®, Cook The Difference”, we aim to inspire and encourage Malaysians to make a difference through cooking - be it for themselves, for their loved ones at home or sustaining their food businesses through creating ‘eureka’ moments with crowd-pulling MAGGI® dishes,” quipped Geetha.
It was a great event and thank you MAGGI for the invitation I managed to taste the viral food during the event, it was absolutely delicious and yes there is so many ways to enjoy your favorite Mi MAGGI. Be creative and indulge!
For more information about the MAGGI® SAH Malaysia! campaign, please visit https://www.maggi.my/ms/aktiviti-maggi/maggi-sah-malaysia/
About MAGGI®
MAGGI® is a recognised global brand that has become a household name in Malaysia. Its core mission is to create good-food moments that bring families closer together. Through its wide range of products and food solutions, MAGGI® helps mothers to prepare tasty and balanced homemade meals for their families every day. The brand is also committed to the ever-evolving needs of meal providers, providing new products and ideas which continue to delight and inspire Malaysian families on the goodness of homemade meals. To learn more, please visit www.maggi.my or MAGGI® Facebook page at http://www.facebook.com/MaggiMalaysia.
About Nestlé Malaysia
Nestlé is the world’s largest food and beverage manufacturer. Headquartered in Switzerland, Nestlé is present in more than 180 countries around the world, and our over 270,000 employees are committed to Nestlé’s purpose of unlocking the power of food to enhance quality of life for everyone, today and for generations to come. Our performance is driven by our Nutrition, Health and Wellness strategy. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products. We are committed to improving the lives of the communities in which we operate, whilst maintaining our Halal excellence and integrity.
This is in line with our promise of delivering GOOD FOOD, GOOD LIFE to all. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or their Facebook page at http://www.facebook.com/Nestle.Malaysia.
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