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NAELOFAR GOES FAR WITH THE OPENING OF THEIR SIXTH STORE AT KL EAST MALL. | 2022 has seen many brands rise up again in market, many new store and boutique were open again. We can see the economic is raising again.

This also includes the modest fashion brand, Naelofar, announces the official launch of their sixth retail store at KL East Mall, Kuala Lumpur

Serving as a modern gateway into modest fashion, the launch was officiated by founder, Noor Neelofa Mohd Noor alongside the Managing Director, Mohamed Aqief Mohd Noor, and Chief Executive Officer, Kho Min Jee. The store is officially open to the public starting Thursday, 30th June 2022.

Naelofar KL East Mall,
Naelofar KL East Mall

Staying true to their well-established motto of “With Naelofar, every woman can Go Far”, this brand new store features an extension of the brand’s minimal yet impactful recurring concept that can be easily recognized across their existing stores, showcasing modest textures in contemporary pairings. 

Naelofar KL East Mall,
shop their new collection now babes!

Naelofar KL East Mall,
Bags anyone?

Naelofar KL East Mall,
shawl and square 

The 2,400 sq ft space is filled with Naelofar’s bestsellers, new arrivals, spacious fitting rooms, a comfortable seating area, and many Instagram-worthy spots, offering an engaging shopping experience for #NaelofarBabes when they visit. 

I do love their boutique concept and of course, the boutique is so spacious and very instagrammable from every angle. Family with kids can do their shopping happily because they have comfortable seats for waiting and it can fill up to 20-30 people at one time.

Noor Neelofa, the founder of Naelofar
Noor Neelofa, the founder of Naelofar
Noor Neelofa, the founder of Naelofar, says, “We’ve dreamt of expanding our stores across Malaysia for a while now. However, we had to put a lot of our plans on hold as the country, and the world dealt with COVID-19. But today, I’m so excited to see these plans come to life, starting with this store and more to come. We can’t thank our #NaelofarBabes enough for the endless support they've given us which has led to this moment essentially. We certainly hope we can return their kindness by helping them Go Far with Naelofar.”

neelofa and family,
Neelofa and family

neelofa with her mom,
Neelofa and her mom, Datin Noor Kartini

Neelofa and family are known for their close family bond, and during the opening, her mom, Datin Noor Kartini attend and her speech are so inspiring. Yes, success doesn't come overnight right?

To celebrate, Naelofar launched their Eid Al-Adha collection exclusively to KL East Mall visitors via the grand opening ceremony before it was made available to other channels later that day. 

Najma Mini Sejadah Gift Set,
Najma Mini Sejadah Gift Set

Visitors got to enjoy early access to the Najma Mini Sejadah Gift Set, Najma Sejadah, Amal Telekung Set, and Lara Crepe Lace Abaya – all in celebration of the coming Eid Al-Adha.

Naelofar Eid Al-Adha Merchandises : 

Najma Sejadah
Najma Sejadah

Amal Telekung Set,
Amal Telekung Set

1. Najma Mini Sejadah Gift Set: RM169
2. Najma Sejadah: RM95
3. Amal Telekung Set: RM249
4. Lara Crepe Lace Abaya: RM329

Visitors are invited to drop by Naelofar’s newest sanctuary at LOT. G1-37, Ground Floor, KL East Mall from 10 AM to 10 PM daily to browse and shop the latest collections as well as enjoy exclusive in-store deals from time to time.

neelofa with fans,
TQ for having me during the opening! 

I bet #NaelofarBabes gonna love the opening of this new boutique at their area. And guess what? They said they gonna open up one more at IOI Mall Putrajaya soon and Johor will be next! 

So stay tuned and keep supporting them, babes!

About Naelofar

Naelofar is a Malaysian grown modest fashion brand founded by prominent Malaysian celebrity and entrepreneur, Neelofa in 2014. Naelofar as a brand always believes in curating premium quality and affordable headscarves. 

Naelofar has a wide distribution channel through their online channel,, Luxe Boutique TTDI, Setia City Mall, One Utama Shopping Centre, KL East Mall, Isetan KLCC, SOGO KL, and over 100 Authorised Stockists worldwide. Naelofar is a well-known Malaysian grown modest wear brand and is delivered worldwide to Singapore, Indonesia, Dubai, Germany, the UK, the US, and many more.

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