Search for Whiskas National Cat of the Year 2015 continues in Malaysia

A total of RM25,000 in cash up for grabs, plus up to a year’s supply of cat food for the grand winner. Whiskas – the No 1 brand globally and in Malaysia provides a vital system for a complete and balanced meal for your cat

Calling all cat owners around Malaysia! The Whiskas National Cat of the Year 2015 contest by Mars Foods Malaysia Sdn Bhd (Mars) is running in full swing and there’s still time for you to submit your feline furkid as an entrant! The contest which kicked off on 1 June is running until 31 July. There are three categories - Bright Eyes, Shiny Fur Coat and Lively and Energetic.

“Cat lovers always ensure that their cats are given the best nutrients to bring out the best in them, thus offering their beloved pets the best quality of life. We love our cats for their independent spirit and personality, but we also understand that they rely on us to provide complete and balanced nutrition for ideal health. At Mars, our Whiskas products - which now come in new packaging, contain our proprietary Vital System benefits to enhance the three key signs of a healthy cat - healthy eyesight, a healthy and shiny coat and as well as a lively and energetic demeanour. Recognising these signs is something every cat owner should know in order for them to provide the best care and attention,” said Helen Hidvegi, Marketing Director of MARS India, South East Asia & Thailand.

“In line with highlighting these key signs, we are excited to encourage all cat owners to participate in the Whiskas National Cat of the Year 2015 contest. With just a close up of their cat’s bright, clear eyes in the Bright Eyes category, a photo showing off their cat’s healthy fur coat in the Shiny Fur Coat category or an action shot of their cat being active and energetic in the Lively and Energetic category, cat owners can stand to win the grand prize of RM10,000 cash and a year’s supply of Whiskas products,” Helen Hidvegi added.

  

 Contest Details

To participate in the Whiskas National Cat of the Year 2015 contest, all you need to do is to send in a picture of your cat for any of the three categories – Bright Eyes, Shiny Fur Coat or Lively and Energetic via the Whiskas Malaysia Facebook page or normal post via Pos Malaysia using the contest form available at outlet selling Whiskas products near you. Each entry must be accompanied by proof of purchase of any Whiskas products purchased between 1 June and 31 July 2015. Each participant may submit multiple entries in all categories, of the same or different cats, but each submission must be accompanied by a different proof of purchase, and each person is only eligible for one prize.

Five contestants and their cats will be shortlisted from each category for the Grand Finale to be held on 3 October 2015 at AEON Ampang Utara 2 (AU2). The entries will be shortlisted in August and invitations sent to the 15 successful participants in September. All shortlisted participants will not go home empty handed. 

From the 15 shortlisted participants, one cat that epitomises the 3 key signs of a healthy cat will be crowned Whiskas National Cat of the Year 2015. The lucky cat and owner will take home RM10,000 in cash and a year’s supply of Whiskas products, while the Category Winner for each of the three categories will take home RM5,000 in cash and a 6-month supply of Whiskas products. The 11 other shortlisted participants will each take home a Consolation Prize of a 6-month supply of Whiskas products.

To participate or to find out more about the Whiskas National Cat of the Year 2015 contest, log on to the Whiskas Malaysia Facebook page.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints; Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and  WISDOM PANEL®.

For more information, please visit www.mars.com. 

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