Stay Comfy with innerCasual wear by AEON.

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Stay Comfy with innerCasual wear by AEON. | Weather in Malaysia requires the citizen to wear a cool outfit, especially during an outdoor workout. Staying comfortable is crucial as it will actually determine how many laps you will do that sessions.

Universally taking the world by storm, athleisure becomes a way of life and after making waves successfully across many countries, AEON finally announces the arrival of innerCasual or in short, iC in Malaysia. AEON also diligently selected the community boutique gym, TRIBE BOXING STUDIO which is famed for its group kickboxing to energetic pumping music to launching its first collaboration with iC.


Tribe Boxing session at AEON 1 Utama last weekend
Tribe Boxing session at AEON 1 Utama last weekend

If you read my last post you will know that this collaboration is not the first and this is a second round for AEON members to enjoy shadow boxing sessions with the professional trainer from Tribe Boxing Studio.

innerCasual or iC promises top quality with sustainability high on agenda featuring
size and age-inclusive – all while staying accessibly priced and budget-friendly to be true to its everyday-good-value mantra. 

The brand intends to set its motion in Malaysia by introducing 3 distinctive styles: 
  • the fun and functional ActiveWear
  • the exciting technology to enhance lifestyle’s - PeaceFit
  • as well as the Sustainable fashion range in collaboration with the iconic British designer and activist, Katherine Hamnett, a pioneer in ethical fashion.

Saving The Planet by Katharine Hamnett 

Katharine Hamnett collection at AEON,
Katharine Hamnett collection

Saving The Planet by Katharine Hamnett is a collaboration with UK fashion designer who has been committed to environmental activities for many years. The outer fabric is made of environmentally friendly, soft organic cotton, and the lining is made of sweat-absorbing, quick-drying recycled polyester

‘SAVING THE PLANET’ is the message on many innerCasual, iC tees print that
embodies Katharine Hamnett’s will and passion to protect the earth and the
environment that nurtures it. Each piece in the collection commits to eco-friendly
fabric, the organic cotton – grown in fields with no use of pesticides or chemical
fertilizers. Long and repeat wearability is also another of Katharine’s fierce
commitments for this collection.

innerCasual Collections.

iC section at AEON 1 Utama
iC section at AEON 1 Utama

You can choose from Organic Cotton, Mirai Beauty, Peace Fit and Active Wear styles, when you walk in the innerCasual sections. This collection does not only focus on comfort for sports but it also can be worn for leisure time at the collection also includes innerwear likes bras, panties and boxer.

iC section at AEON 1 Utama
Peace Fit collection

One of iC’s most notable strengths is the immediate comfort of the silky soft and buttery material that is snug and cosy the moment it’s put on while providing confidence with the built-in functionality of sweat absorption and quick drying ability. In addition to being made from stretchable and lightweight material that supports movements, iC is also designed to be anti-odour, anti-bacterial and with UV-protection.

iC section at AEON 1 Utama
Active Wear and Mirai Beauty collection

iC active wear,
Active wear in all sorts style

Whatever your silhouettes or body types, iC is about supporting you 4-ways: functionality, aesthetic, sustainability and affordability. 

As a treat for AEON Members Plus, they were invited to experience the much sought-after group-boxing classes here at TRIBE on 13 August 2022. Customers are also entitled to "Spin and Win" when they spend RM150 of innerCasual wear that day. 

It was a great opportunity for everyone to purchase innerCasual at AEON 1 Utama that day as they have a special promotion of 50% for the Katherine Hamnett collection and a 20% discount for all innerCasual wears!

Anyway, despite the promotion, innerCasual wear is actually affordable to all and of course, you will have no regret wearing it! 

Do check out their collection at the nearest AEON Retails Outlet today!


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